The Break-Down of Design
I scream from my soap box, "Marketing is more than pretty pictures and catchy lines." Yet here I am, blogging about design. It's true, I work with my clients to differentiate, convey value, and establish recognition through much more than design. But I must admit, nothing makes my skin crawl more than a tri-fold brochure off your inkjet printer, complete with the finest in Microsoft ClipArt and breaking world records for words-per-page. So, allow me to rob myself of business by giving you free advice to improve your marketing:
1) Go Full Bleed. When you print on a desktop, you have an inevitable white margin around the page serving as a tell-tale sign that your collateral is home brewed. Professional printing allows what is known as Full-Bleed, which means the designs go all the way to the edge. Design to the edge, print professionally, and you won't believe the difference it makes in aesthetics.
2) Cut the text in half. If you think you can fit that copy on the page, cut it in half. Seriously. No more than half of a page should contain text, and that's pushing it.
3) Leave "White" Space. Now, don't get confused, if your background color is red, then "red" space is white space. The principal remains the same: the absence of content is a design element in and of itself. Use it to make your pages more pleasing to the eye.
If you do these three things, the next ad, brochure, or any other collateral that you layout will look much better. For more design tips, call a professional (like Kristin, our lead designer at Carter & Co.)
1) Go Full Bleed. When you print on a desktop, you have an inevitable white margin around the page serving as a tell-tale sign that your collateral is home brewed. Professional printing allows what is known as Full-Bleed, which means the designs go all the way to the edge. Design to the edge, print professionally, and you won't believe the difference it makes in aesthetics.
2) Cut the text in half. If you think you can fit that copy on the page, cut it in half. Seriously. No more than half of a page should contain text, and that's pushing it.
3) Leave "White" Space. Now, don't get confused, if your background color is red, then "red" space is white space. The principal remains the same: the absence of content is a design element in and of itself. Use it to make your pages more pleasing to the eye.
If you do these three things, the next ad, brochure, or any other collateral that you layout will look much better. For more design tips, call a professional (like Kristin, our lead designer at Carter & Co.)
Labels: graphic design
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