What Catches a Marketer's Attention?
When it comes to ads, emails, mailers, media attention, websites, etc. I've pretty much seen it all. Not only am I bombarded with these messages daily just like the rest of the world, I also spend most of my time dreaming up the ideas and implementing them myself. So, when anything actually catches my eye, I have to give it accolade.
I got this email from QuickParts about a free .STL viewer and part quoting software. Want to know what a Rapid Prototype or Rapid Manufacturing job will run you? It'll tell you. Now, with all the companies I work with, one thing I preach over and over is to make yourself an indispensable resource. And that's not only to paying clients but to prospects and strangers, too. If they lean on you for free help, it's very likely they'll call on you some day for business. So, what was so eye-catching about QuickParts' offer? No strings! (and I should add, that QuickParts is not a client of Carter & Co.).
This software is not only a free viewer, it gives pricing. And, it's not the kind of "free quote" where you send your part in and some salesman will call you back with your quote. I don't call it free if, in exchange for the price info, you lend yourself to relentless sales calls. No, this really is something you can use daily without being subjected daily to a QuickParts pitch. If you are in the business of designing parts, and prototyping or short-run production is a constant need, why wouldn't you want to know in an instant how much a prototype will cost? Compare technologies, materials, quantities, etc. to see how to save the most money. Want to keep your current vendor honest, compare their price to this quote!
Now usually, I wrap these little blog posts up with a charge to the community of my fellow marketers to step it up and implement this in your business. Today, let me ask you to help me. I'm convicted. What free tools can I offer you to make your marketing tasks easier. No strings, no hooks, I just want you to lean on us for free help... maybe some day you'll call on us for business, too. Share your ideas here. I'll get to work.
I got this email from QuickParts about a free .STL viewer and part quoting software. Want to know what a Rapid Prototype or Rapid Manufacturing job will run you? It'll tell you. Now, with all the companies I work with, one thing I preach over and over is to make yourself an indispensable resource. And that's not only to paying clients but to prospects and strangers, too. If they lean on you for free help, it's very likely they'll call on you some day for business. So, what was so eye-catching about QuickParts' offer? No strings! (and I should add, that QuickParts is not a client of Carter & Co.).
This software is not only a free viewer, it gives pricing. And, it's not the kind of "free quote" where you send your part in and some salesman will call you back with your quote. I don't call it free if, in exchange for the price info, you lend yourself to relentless sales calls. No, this really is something you can use daily without being subjected daily to a QuickParts pitch. If you are in the business of designing parts, and prototyping or short-run production is a constant need, why wouldn't you want to know in an instant how much a prototype will cost? Compare technologies, materials, quantities, etc. to see how to save the most money. Want to keep your current vendor honest, compare their price to this quote!
Now usually, I wrap these little blog posts up with a charge to the community of my fellow marketers to step it up and implement this in your business. Today, let me ask you to help me. I'm convicted. What free tools can I offer you to make your marketing tasks easier. No strings, no hooks, I just want you to lean on us for free help... maybe some day you'll call on us for business, too. Share your ideas here. I'll get to work.
Labels: Client Path Marketing, Marketing, QuickParts.com, Rapid Manufacturing, Rapid Prototyping, STL, Technology Marketing
1 Comments:
Interesting, it is not often that you get to get a service/software package for nothing. So I checked it out and sure enough, it is free! SO, I went to their site and went to a tab called the Learning Center and found many useful tools, again for free. Quickparts really seems to get the whole educate the customer thing. So now I have book marked them as a resource and will definitely give them a chance with my upcoming project. Check out the Shore Hardness Calculator, it is pretty cool and informative plus you can print it out.
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Anonymous, At
October 23, 2008 4:41 PM
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